February 2013
1 post
Come sail the seven seas! (as our guest)
We’ve had several requests for a product tour, and we decided to go one better. What if you could actually log in to Pirate Metrics and see what it could do for your web app marketing efforts? We like being able to try something ourselves, and odds are good you feel the same way!
This week, we’ve rolled out a new feature that allows you to log in as a guest and interact with a sample...
January 2013
3 posts
Reporting Subscription Revenue with Pirate Metrics
If you’re like us, you use a service like Braintree, Stripe, or Chargify to handle your subscription billing (and Pirate Metrics to track your customer activity). Your application may not be aware when someone is billed or, in some cases, exactly how much they have been charged. If your application is not manually initiating billing, how can you accurately report revenue data to Pirate...
Pirate Metrics Marketing Report: Revenue
Helping SaaS companies improve their marketing efforts and make more money is what Pirate Metrics is all about. The Revenue section of our marketing report provides marketing insight for improving subscription retention rate, and identifies users who may need extra attention.
Pirate Metrics tracks your users as they move along your funnel, from Acquisition to Activation to Revenue. We group your...
Pirate Metrics Marketing Report: Retentions
Are you eager to improve your web application marketing efforts in the new year? Never fear! Pirate Metrics is here to help.
Continuing our overview of our marketing report, today we’re talking about Retentions.
A Retention is a user who continues to use your product beyond the week in which they Activated. It’s great for people to sign up and try your product, but you can’t...
December 2012
3 posts
Pirate Metrics Marketing Report: Activations
New Acquisitions are a good sign users are interested in your product, but Activations are the best first step toward generating more Revenue. Activated users are more likely to stick around, continue using your service and pay you. In any given week, the closer your Activations match your Acquisitions, the better your product is converting signups into active and engaged users.
Converting your...
Pirate Metrics Marketing Report: Acquisitions
Pirate Metrics isn’t just designed to report new Acquisitions, or display when a user activated his account. Sure, that’s a big part of what we do, but offering specific advice on ways to increase revenue is what we’re really about.
Our marketing report feature generates a graph using your Acquisitions, Activations, Retentions, Referrals and Revenue. Then we search for patterns in your...
What is Pirate Metrics?
Pirate Metrics is a web application that measures the most important metrics for successful subscription-based products: Acquisitions, Activations, Retentions, Referrals and Revenue. We track your product’s activity, group similar users together, and then compare these groups against each other.
Sounds pretty good, right? Pirate Metrics also provides guidance on how to improve these metrics,...
