Thursday, January 17, 2013

Pirate Metrics Marketing Report: Revenue

Helping SaaS companies improve their marketing efforts and make more money is what Pirate Metrics is all about. The Revenue section of our marketing report provides marketing insight for improving subscription retention rate, and identifies users who may need extra attention.

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Pirate Metrics tracks your users as they move along your funnel, from Acquisition to Activation to Revenue. We group your paying customers into two categories: those who activate faster than average, and those who activate slower than average. 

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Understanding how your paying customers use your service is a key part of increasing your revenue. It may make more sense for you to focus marketing efforts on users who pay for your service after three months of using your free version, whereas another product may want to focus their efforts on users who activate their accounts within 24 hours.

However, we don’t stop at showing when paying customers start using your service. Pirate Metrics also displays paying users who have stopped using your service, and are in danger of canceling their accounts.

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First we provide analysis of how your users are behaving, and then we identify specific users who have not performed your key activity since they last paid for your service.

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We make it easy to see which of your users are in danger of cancellation. These users may have run into a problem, or lost interest in your service. By identifying lapsed users, you can take action to draw them back in and prevent them from canceling their accounts.

As we said before, Referrals are a bit trickier and will be covered soon. In our next blog post, we’re going to change direction a bit and start talking about some of the new features and improvements we’ve been implementing!